Strong Instagram Niches To Consider In 2022

Instagram is an incredible place to hone in on a specific niche and build a following of like-minded people. By picking a solid niche, there is a good chance you can become an influencer in that space. So here are some strong Instagram niches to consider in 2022.

Ensuring you have the correct information and skills would be essential if you buy likes or other services for your account. If you aren’t in a good spot with your niche, you’re practically leaving money on the table.

Some robust niches to consider on Instagram in 2022

Let’s have a look at the strong Instagram niches to consider to become an influencer in that space.

1. Travel

There are some incredible places in the world that you don’t even know exist. By posting about your travels, you can show people different sides of the world and get them excited about booking their next trip.

This provides value to your followers who enjoy armchair travel and can also be a great way to attract sponsorships and partnerships. Sharing some tips about traveling on a budget can also be a helpful way to stand out and provide value to your audience.

2. Food and Drink

People love food! And with the current popularity of social media, people are also increasingly interested in taking photos of their meals and sharing them online.

Food & Drink Niche For Instagram

If you’re passionate about food and drink, consider starting an Instagram account dedicated to your culinary creations. You can also use this platform to share recipes, review restaurants, or promote healthy eating habits. Getting sponsored to help promote a food or drink product could even be possible.

3. Fashion

Fashion is another favored subject on Instagram, and there are a number of ways you can approach it. You could start a personal style blog, share tips on how to dress for different occasions, or even become a fashion industry insider by giving your followers a behind-the-scenes look at the fashion world.

As new trends emerge, you can be one of the first to share them with your followers and show them how to style the latest looks. This is not a niche for anyone who isn’t willing to put in the work to stay on top of the latest trends, but it can be gratifying if it is something you’re passionate about.

4. Fitness

The desire to be healthy is always top of mind for many people, so it’s no surprise that fitness is a popular niche on Instagram. If you are someone who is passionate about fitness, consider sharing your workout routines, healthy recipes, or tips on staying motivated.

Tagging fitness brands in your posts can also be a great way to get noticed by potential sponsors. Helping others reach their fitness goals is a great way to build a following and make a difference.

5. Pets

There’s no denying that people really care about their pets, and even see them as family. And in recent years, pet ownership has become more popular than ever. If you have a pet, consider starting an Instagram account dedicated to them. You can share photos, videos, and stories about your furry friend and connect with other pet owners worldwide.

You can take plenty of different angles with a pet-centric account, such as promoting responsible pet ownership, highlighting the joys of pet adoption, or even reviewing pet products.

6. Technology

Technology is constantly changing, so there’s always something new to talk about. Whether you’re a gadget geek or a software whiz, sharing your insights on the latest tech trends can be a great way to connect with like-minded people worldwide.

You can promote products, review apps, the latest Apple computers, or even give your followers some significant updates to keep them in the loop with modern trends. Technology is a vast and ever-changing field, so there’s always something new to learn.

7. Entertainment

Entertainment is a broad niche that covers everything from movies and TV to music and books. If you’re passionate about entertainment, consider starting an Instagram account dedicated to your favorite topics.

You can share your thoughts on the latest movies, TV shows, or albums or even give your followers a behind-the-scenes look at the industry. You can also provide your own unique style of entertainment by creating videos or stories about your favorite topics.

8. DIY/Crafting

The DIY and crafting movement has taken the world by storm recently, and Instagram is the perfect place to share your creations. Whether you’re a knitting enthusiast or a whiz with a glue gun, starting an account dedicated to your DIY projects is a great way to connect with like-minded people worldwide.

Homebuilding and tiny homes have also become very popular with the Instagram crowd. There are some great ways to get creative with woodworking, design, and homesteading to find the right niche that speaks to you.

9. Business/Entrepreneurship

If you’re passionate about business and entrepreneurship, consider starting an Instagram account dedicated to your favorite topics. You can share your thoughts on the latest business news, give your followers a behind-the-scenes look at the industry, or even provide tips and advice on starting and running a successful business.

Sharing information that can help people to start and grow their businesses is a great way to stand out in this niche. Working hard to build your brand can be a great way to set yourself apart as times get more challenging.

10. Lifestyle

There are some good reasons why this niche is one of the most popular niches on Instagram, and there are also a number of ways you can approach it. You could start a personal style blog, share tips on home decor, or even become a travel industry insider by giving your followers a behind-the-scenes look at the lifestyle world. Lifestyle is always changing, so there’s always something new to talk about.

To help you start, you can always look at popular lifestyle hashtags to get ideas. Despite what you are interested in, or what you have good skills in, there’s a good chance you can find a way to make them work within this niche. The key is to put yourself in a creative position and think outside the box to provide value to your audience.

11. Photography

Instagram is a genuinely great place to share your work if you’re a talented photographer. You can use this platform to showcase your portfolio, connect with other photographers, or even sell your photos.

Photography Instagram Niches

Photography can be a strong niche due to the versatility to draw content from almost infinite sources. Candid shots, macro images, portraits, landscapes – the opportunities are endless as long as you’re creative.

12. Beauty/Skincare

The beauty industry is always changing, so there’s always something new to talk about. Whether you’re a makeup guru or a skincare expert, sharing your insights on the latest trends can be a great way to connect with like-minded people worldwide.

Skincare is in itself a huge topic that is always changing. There are new products, new techniques, and new information constantly being released. This can make it hard to keep up but also make for a never-ending content supply.

13. Family/Parenting

The family and parenting niche is one of the most popular on Instagram, and there are a number of ways you can approach it. You could start a personal blog about your life as a parent, share tips on parenting, or even become a family travel insider by giving your followers a behind-the-scenes look at the industry. There are a number of different niches that you can explore on Instagram. No matter your interests or passions, there’s a good chance you can find a way to make them work within this social media platform.

Final Words

The key is being creative and thinking outside the box to provide value to your audience, so you are worth following. By sharing interesting and valuable content, you can quickly build a following of engaged users who are genuinely interested in what you have to say.

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