Bing Ads Review 2020 – Ultimate Guide to Promote your Business Online


February 6, 2020 Facebook Twitter LinkedIn Google+ Review


Bing Ads Review

When you talk about paid advertising then most of the people were suggest you Google Adwords. But there are many other platforms that will help you in promoting your business at cheap rates as compared to Google Adwords. Yes, I am right You can use the services of Bing Ads one of the reliable paid advertising platforms. If you are thinking most of the people ar engage and interact with Google then maybe you are wrong. Because Bing ads growing day by with the 32% search account all over the world. But the difference is that the bings are used by then users above 35 or by parents. So today I am going to introduce you above Bing’s services, plans, features, and benefits. I hope through this Bing ads review you will get more familiar with its services and want to use this platform once.

What is Bing Ads?

What is Bing

Bing Ads is the cheapest platform where you can easily promote your business through paid advertising. You can promote your business at very affordable prices. This will helps you in increasing your existing traffic. They promote your business through search engine advertising and PPC ads. You can create a campaign by targeting your focus keyword and this will helps you in gaining traffic. This will helps you to reach a higher specific audience who are searching for something to purchase.

Is Bing Ads Worth it?

Bing Ads Worth

When you talk about the search engine the first word appears in your mind is Google. But apart from Google Bing Ads has also created its own space for the many users. The bing ads cover the specific audience that searches for specific keywords. Recently it has more than 133 million unique searchers. 30 billion monthly searches in bing ads and covers the 34% share of the US search market. This will save time and money of the users. So day by day the use of Bing Ads is growing and covers many peoples.

Are bing Ads Cheaper?

Bing Ads Cost

Yes, the services of Bing ads are very affordable as compare to Google Adwords. The average cost of Bing ads starts at $7.99 and the google Adwords cost $20.08. So it shows a huge difference in the cost prices. Google Adwords services are costly as compare to the Bing ads.

What are the benefits of Using Bing Ads Services?

If you want to use Bing Ads services then you will experience the most suitable features and benefits. While using the services of Bing ads you will get the multiple benefits points to use its services. So get to know about them before using it.

Benefits Of Bing Ads

  • One of the biggest benefits of using its services is this they offer all its services at a very affordable Any user can afford its services and use it just in a few dollars.
  • It connects directly with the audience who are services for your products across the world from home, offices and many more. Reach across devices all around the world.
  • Reach millions of audiences through local and global results.
  • Easy to import services from other users to bing ads.

Does Bing ads do display ads?

The display ads are a profitable decision for any business. If you want to start your business campaign in the form of display ads then bings ads offer you a great opportunity you can easily add bid on your display ads and grab the benefits of this advertising platform.

Bing Ads Display Ads

How do bing ads work?

Going to start with the Bing Ads services is a very easy task. If you are a new user and want to advertise your business with the paid advertising of Bings ads then you can easily do it. You only have to follow some steps then you can own the services of Bing ads. Follow step one by one and create your business campaign.

·       Create your Bing Ads Account

Move on to the bing ads official website and create your account. If you are a new user then you have to create your Microsoft account first. If you have created your Microsoft account then you only have to get a sign in and tied them.

Once you log in to the account then fill the required information and agree on all terms and conditions and move to the next step.

·       Choose Your Basic Settings

Once you have created your account then you have to choose the basic settings and make changes on it according to your choice. If you hade created your campaign on Google then you can choose the option to import that one. Or you can create a new one on this Microsoft Advertising account.

How Bing Works

For creating a campaign pick the language and the place where you want to promote your business in the world.

·       Search Your Keywords

If you want to target a specific audience according to your work then keywords play a very major role in it.  So it is very important to choose a keyword for your campaign according to the most search and relevant keywords.

Think if you are doing business in providing the best Software services then choose the keyword related to the searches of your business. Like Software Services, Best Software Provider and many more. Choose the keywords that are Broad match, Broad match modified, Exact Phrase, and Exact Match. This will definitely work for your business campaign.

·       Set your Ads

After choosing the keywords you are able to write advertisements according to your work by mentioning all the required things. But while writing the ad text you have to keep few things in your mind:-

  • Add your keywords
  • Include your targeted area
  • Contain your value Proposition
  • Write according to your customer language
  • Use familiar language
  • Target specific catchy discount offers
  • Include a call to action buttons
  • Look your advertising in different preview before making it alive

By keeping all the things in your mind you can set or write your advertising according to your targeted audience.

·       Set your estimate budget

This one is the last step before you make your campaign live for your audience. You have set a bid according to the per click. In this, you can estimate the amount you can pay on the per click. So the choice is yours After setting the build you can make your campaign live for the audience.

So with the help of the above-mentioned steps, you can start your business campaign on the bing ads search engine.

How much does it cost to advertise on bing ads?

Bing Ads Prices

Sign up in the Microsoft advertising account is free of cost but while creating a campaign you have to pay some amount. The prices are according to your business. The Bing Ads offers you the $100 credit on the expenditure of $25. This one is the benefit of using its services so if you want to use its service then first check out the cost of the advertising.

Industry Cost-Per-Click
Clothes & Accessories $0.91
Auto $2.52
Consumer Electronics $1.22
Financial Services & Insurance $1.82
Health & Wellness $1.70
Legal Services $1.42
Technology $1.95
Retail $1.24
Real Estates $2.88
Travel Hospital $1.17

This chart shows the amount you have to pay for the services of Bing ads according to the industry you are running or you want to campaign for it.

For Whom Bing ads is the right platform for the campaign?

If you want to start a campaign of your existing business at reasonable prices then Bing Ad is the best platform for you. If you are a retailer or a finance company then this one is the right campaigning platform for you. they target the specific demographic audience and especially the searches made on Bing ads are made by above 35-year old or by parents.

Bing Ads is the best option for the following firms:-

  • Retail Brands
  • Financial Brands
  • Brands with High tickets items
  • Brands targeted with older demographic

What are the Pros And Cons of Bing Ads (Microsoft Advertisement)?

With all plus points, bing ads also have some minus points. This one is the best choice for many users to but while using its services you should know about its plus and minus points both.

Bing Ads Pros & Cons

Pros Of Bing Ads

  • Multiple ad locations
  • Robust Targeting
  • Less Competition among the peoples
  • Easy to afford
  • Higher-income use base

Cons of Bing Ads

  • Having less reach as compared to Google Ads
  • User Demographic

Free tools offered by Bing Ads

One of the precious advantages of bing ads services is that they offer some free tools to its users. Its free tools help you in finding the best keywords and targeted audience. So the tools are:-

  • Add Keyword Tool
  • Keyword Planner.
  • Microsoft Advertising Intelligence.
  • Ad Preview and Diagnostics ToolsMicrosoft Advertising Editor

Why Bing Ads Is better than Google Adwords?

After reading the above points still, you are thinking why you should go with bing ads rather than Google Adwords then here are the 7 top reasons for choosing bing ads:-

reasons to Choose Bing Ads

  • It has less competition and cheaper CPC’s.
  • It offers more granular control at the campaign and ad group levels.
  • It has better device targeting options.
  • They offer more transparency and control over search partner targeting.
  • They don’t force close variants on you
  • Bing Ads has better social extensions.
  • Bing Ads allows you to control search demographics.

Bottom Lines:- Bing Ads Review

Bing ads services are very cheap for all those retailers who want to start their business campaigns with a specific demographic audience. This one is affordable and easy to use platform. From this Bing ads review is hope you will understand the services of it and want to use its services for your business campaign.

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